Bayerische Motoren Werke AG commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1916.
BMW is headquartered in Munich, Bavaria. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. The company produces motorcycles under BMW Motorrad. In 2014, they 2,117,965 automobiles and approximately 120,000 motorcycles across all of its brands. The carmaker is part of the “German Big 3” luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.
History of BMW
BMW was established as a business entity following a restructuring of the Rapp Motorenwerke aircraft manufacturing firm in 1917. After the end of World War I in 1918, the company was forced to cease aircraft-engine production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923, once the restrictions of the treaty started to be lifted, followed by automobiles in 1928–29.
The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixi, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England.
In June 2012, they was listed as the #1 most reputable company in the world by Forbes.com. Rankings are based upon aspects such as “people’s willingness to buy, recommend, work for, and invest in a company is driven 60% by their perceptions of the company and only 40% by their perceptions of their products.