Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors. Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911.
History of Chevrolet
On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada.
The company continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevy were known as the “Low-priced three”. In 1929 they introduced the famous “Stovebolt” overhead-valve inline six-cylinder engine, giving them a marketing edge over Ford, which was still offering a lone flathead four (“A Six at the price of a Four”). In 1933 Chevy launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale.
The Chevrolet division has largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. In late 2010 General Motors began production of the plug-in electric Volt (and related Opel/Vauxhall Ampera), which later was announced as the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year.