Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its “build-to-order” or “configure to order” approach to manufacturing—delivering individual PCs configured to customer specifications.
Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, the company entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers.
History of Dell
The company traces its origins to 1984, when Michael Dell created Dell Computer Corporation, which at the time did business as PC’s Limited, while a student of the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Michael dropped out of school to focus full-time on his fledgling business, after getting $1,000 in expansion-capital from his family.
In 1985, the company produced the first computer of its own design, the Turbo PC, which sold for $795. PC’s Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options.
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