History of Sony
Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word “sonny”, since they considered themselves to be “sonny boys”, a loan word into Japanese which in the early 1950s connoted smart and presentable young men. The company’s current slogan is BE MOVED.
Sony Corporation is the electronics business unit. It primarily conducts strategic business planning of the group, research and development, planning, designing and marketing for electronics products. In 2012, the company rolled most of its consumer content services into the Sony Entertainment Network.
The electronics line includes televisions, tablets, laptops, smartphones, home and car audio equipment, headphones and cameras.
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